Categories
Intuition Love & Fear Mindset

Are you stifling your own potential by ignoring your intuition?

For so long I pushed my femininity aside. The rules of my corporate past were simple, and masculine, and there was no place for intuition in the world of business. I relished in productivity. My worth became centred around my perfectionism and efficiency. The rules made me feel safe and in control.


But I felt trapped in a body that I thought was working against me. It would leave me secretly shoving pills under my tongue in an unoccupied boardroom, in order to also shove my anxiety deeper where it couldn’t interfere with my productivity.

I look back now and wonder how long the universe was sending me signs. How many times did I ignore my intuition in the pursuit of following the rules? How long did I ignore the signs until they progressively grew louder and louder?

Years later, I grew to learn that your business is an extension of who you are as an individual. They are both intertwined. But it is only recently that I have realized how intertwined your personal journey and business are. Your ability to trust your own intuition and cast off the rules that don’t resonate with you, have a direct impact on the success of your business and your feeling of fulfillment.

So I am learning to lean into my intuition so it doesn’t have to scream to be heard. I am learning to trust and surrender. And I feel called to embrace my femininity. It is exhilarating and terrifying, and like a reflex, the rules like to show up in an attempt to try and keep me safe.

“Thank-you,” I tell the rules, “for your concern about my safety. But I am ready to surrender and discover my potential.”

Categories
Content Marketing Storytelling

How to cast the strongest character in your business stories

You are sitting down at your laptop with a hot coffee in hand, and ready to get some content for your business planned out. You have heard that storytelling is a powerful tool so you decide to give it a try, but don’t know where to start!⠀

Before you start writing your story, you need to cast your main character- the hero. You might be thinking that as a solopreneur, the story automatically defaults to you. Not always! Since the story will be told from the main character’s point of view, it is important that you choose the person that will connect the strongest with your audience.⠀

Take a look at your story and the cast of characters present, and ask yourself:

  1. Who has the most at stake?
  2. Who has the greatest obstacle to overcome?
  3. Who is the most relatable to your audience?

The character with the most at stake will be the most motivated. The character with the greatest obstacle will have the most learning to do in order to overcome their obstacle (and everyone loves to support the underdog!). The character that is the most relatable will give your audience a reason to care.⠀