Categories
Branding Content Marketing Intuition

Crafting an impactful business offer

Have you ever been overwhelmed at the endless possibilities for what you could offer in your business or directions you could take? Maybe you find yourself veering off in all directions, or stuck in the paralysis of indecision. Maybe you have been pushing to launch a course that you have been desiring for so long, but you keep being invited to speaking engagements. Or perhaps your business is based on 1-on-1 client work but it seems your clients are all asking you about a group event.

I think all entrepreneurs by trade are multi passionate. There are so many things that inspire us to create, and speaking especially from my own experience, it is hard to decide where to invest your energy in a particular moment in time.

As you work on the offers you want to put out into the world, consider these questions: What do you want? What do others want? Is the timing right in your life, in others or in the world? I find that the sweet spot for the most impactful business offers are when I am able to combine all three- an offer that is in service to both myself and others, and lands at the right time.

Does something feel off about your offer? Maybe you have done your market research and the offer fuels your purpose but when you finally put it out into the world you hear crickets? Or it is something you feel so passionately about but it isn’t in service to others, or perhaps more in service to your ego?


Try looking at it like this:

⁘ In service to others + In service to yourself ⁘
This offer hits the sweet spot of what both you and others need, but the timing if off. The timing could be related to the current energy in the world, or personally for yourself or others. Maybe you keep getting messages that others wish they could make it but they have another commitment at this time. Don’t give up or be disappointed! Listen to your intuition and try putting this offer out at a later date.

⁘ In service to yourself + Timing ⁘
This offer fuels your needs and the timing is right, but the offer is not in service of the needs of others. Engage in conversations with your ideal clients and learn what they need, then go back and examine your offer. Are you coming from a place from wanting to help others, or only fulfilling your needs?

⁘ In service to others + Timing ⁘
Others are coming to you for your expertise and they need it now, but is it fulfilling for you? Are you giving to others but not yourself? Are you getting paid what you are worth? Sit down and really think about what you need that you are not getting, and how you could bring harmony to all three areas.

Categories
Branding Content Marketing Love & Fear Mindset

When fear gets in the way of feeling fulfilled in your business

As someone who spent a good decade of her life paralyzed by fear, it is very easy to resent it. One of the biggest things I have learned from this time in my life, is that fear isn’t the enemy and I am not broken because it is in my life. To me, being brave means leaning into fear to hear what it has to say despite wanting to run away. It is keeping fear in front of you and embracing it, instead of letting it lurk in the shadows playing you as a puppet from behind.⠀

Fear is messy and complicated, and our personal fears easily get thrown into the mix when we are talking about entrepreneurship and how you show up in your business. It is really hard to let the authentic, real you show up when fear is calling the shots. ⠀

These are some fears around business that creep up for me:⠀
⁘ Fear of not being good enough/ smart enough/ worthy enough to share my voice⠀
⁘ Fear of being judged by those who feel my way of doing business is ‘fluffy’ ⠀
⁘ Fear of feeling safe when I am vulnerable in a vast online space⠀
⁘ Fear of being thought of as lazy if I am not constantly doing and producing⠀
⁘ Fear of loss of control by trusting my intuition to guide me⠀

I’m sure I could go on, because like every other human I have my own set of fears that challenge me to grow. I feel it is important to have this conversation, because on the outside don’t we all have a pretty polished business, but how many of us are feeling these fears gnaw away at us? How many of us are hindering our own potential for fulfillment, because we choose to shove these fears into a dark corner instead of talking about them?⠀

So ask yourself, what is getting in the way of feeling fulfilled in your business? What would happen if you examined your fears with curiosity, instead of running away?⠀

If you are reading these words, I want you to know that you are brave. Sitting with the feelings that make us uncomfortable is brave. And the world needs more of your flavour of bravery.

Categories
Branding Content Marketing Storytelling

Why visual storytelling matters in your business

Storytelling is not only for written words. The images, colours and fonts that you choose to put up on your grid all tell a story about your personal brand. Just think- before your audience even reads your caption, they see your visuals.⠀

Take a moment and look at the images you use in your business marketing, and ask yourself:⠀

⁘ Are your visuals consistent or scattered?⠀
⁘ Do your visuals have YOU in them? Do they capture your personality?⠀
⁘ Do your visuals share the same colours and tones?⠀
⁘ Do your font choices flow with the style of photos you are posting (modern, romantic, energetic, calm…)?
⁘ WHO is your target audience? Are your visuals likely to attract or repel them?
⁘ Are your visuals consistent across ALL of your online platforms (social media, email, website…)?