Month: June 2020

Categories
Content Marketing Mindset

Is your fear mindset preventing you from showing up authentically in your content?

Mindset is more important than you might think. It trumps strategy and blueprints, because if you are standing in your own way it doesn’t matter how many freebies you download, or webinars you watch, or classes you sign up for. Fear effects how you show up in your business, which effects the content you create, which effects how your audience connects with you, which effects the trust they have to invest in you. It is a domino effect.⠀

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The first step is being aware that a fear mindset it is even there. We need to be able to identify what the fear is that is blocking us before we can work on dissolving it.

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Try starting out by asking yourself these questions:

Are you worried about being seen as an imposter? Of not knowing enough to be seen as an expert?⠀
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Do you think your ideas are not good enough? That someone is already doing it?⠀
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Are you stuck feeling like you need to appeal to everyone?⠀
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Do you fear being judged? Scared of being vulnerable? Of revealing your thoughts and being rejected?⠀
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Are you scared of failing? Of not being able to trust your intuition?⠀
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Fear is biologically coded into us to keep us safe from perceived threats. But what your brain doesn’t know is the difference between walking out into a busy road or being seen as an imposter in your business. It identifies the threat, and brings in fear to keep you nice and safe.⠀
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So as you work on identifying your fear mindsets and as new ones pop up, be kind to yourself. Those fears were only there because your brain believed it was keeping you safe. Next time you notice a fear pop up, ask yourself: is this truly keeping me safe or is it preventing me from growing?⠀

Categories
Content Marketing

6 Ways to Discover your Authentic Written Voice for Entrepreneurs

So you want to create engaging content then you have to find your voice and shout it loud and proud. Helpful words of wisdom, but how on earth do you actually start taking action?


Like the voice you use to verbally communicate, your written voice is unique to you, and your audience can sense if it is authentically your own or trying to mimic others.

Let’s get going on the quest to find your written voice with these actionable tips:

1. Start talking.

Record a conversation with someone you love talking to (with their permission of course). What is your general tone of voice like during the conversation? Are there certain words or phrases that you repeat? How does your voice convey emotion?


2. Get writing.

Put some pen to paper and just start writing what comes to mind. It could be an experience, a topic you are passionate about or something you would like to teach. Is your language to the point or expressive? Do you tell stories? Do you write about emotions? Do any words repeat?


3. Do some digging.

Take a peak at your text messages and emails. When you are writing to someone in your most relaxed and vulnerable state, how do you sound? Are you short and to the point? Do you elaborate? What is your general tone?


4. Think about books.

Are there characters in your favourite books that you relate to? Why? Do you speak like them, act like them, express yourself in a similar way?


5. Find the commonalities.

What are some reoccurring observations you have made? This a great starting place to find the ways that your written voice is unique to you, and a reference to look back on to double check that your content embodies the qualities you have outlines.


6. When in doubt, ask for a review.

Ask someone close to you if they can review your content and tell you if it sounds like the authentic you they know, or like you are trying to emulate a certain persona unintentionally.

 

Now, let your authentic voice shine!

 
 
Categories
Mindset Storytelling

Asking this question can help clarify your purpose

Were you the kid who asked ‘why’ countless times in the run of a day?⠀
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No, it wasn’t a tactic to drive your parents crazy (although it can be effective for this purpose too), but a tool used to understand yourself and the world around you. And it is something that entrepreneurs need to embrace to find their purpose.
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And I’m not talking about simply asking the top level question of why you became an entrepreneur, but being that curious kid and keep asking why until you are blue in the face!

The conversation could go something like this…⠀
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Why did you decide to pursue entrepreneurship? I wanted to be my own boss.⠀
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Why? Because I wanted to be in charge of my schedule.⠀
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Why? Because I wanted the freedom of flexibility.⠀
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Why? Because I wanted to be able to balance my career dreams with being a mother.⠀
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Why? Because it is important for me to follow my dreams AND be a good mother.⠀
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Why? Because I want to teach my children that they can follow their dreams and make them a reality.⠀
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Why? Because having the courage to be my authentic self is important to me and I want to help shine a light for other women.
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Now we are getting somewhere! As you dig down, you are able to unearth your values, and these values are what will be the backbone of your content. As storytellers, clear values make your audience care enough to journey alongside of you.